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Select one of these QSR Restaurants:Arby’s, A&W, Burger Ki

Select one of these QSR Restaurants:Arby’s, A&W, Burger Ki

Select one of these QSR Restaurants:Arby’s, A&W, Burger King, Carl Jr., Chick-Fil-A, Five Guys, In-N-Out Burger, Jack-in-the-Box, KFC, McDonald’s, Quiznos, Sonic Drive in, Whataburger, Wendy’s, White Castle. Restaurant Selected: _________________________ There are eight readings listed in the document: Online Links for Reading Assignments.While some examples (brands) overlap – i.e. are cited in more than one article – they all seem to have the notion/feeling of “community” as a foundation.Using the checklist from the Forbes article, prepare a document that offers your: Overall “grade” (as in school = A,B,C,D,F) of how well the restaurant brand you selected is currently doing in establishing the cult emotion among customers.Rationale for the grade you have given.Recommendation for how the restaurant can strengthen the brand relevance (assuming you haven’t given a current grade of A+. J). Think about this assignment in terms of your term project – i.e. dashboard dining.Remember that take-out/drive thru, (dashboard dining idea) is one tool in the brand’s strategic toolbox. Remember that there are no right or wrong answers.Criteria for this assignment is based on: Length – 2 pagesUse either 1-1/2 or 2 line spacingPages numbered.Rationale based on inductive or deductive reasoning process.In other words, is there clear logic (support) evident [1] in the why you graded the restaurant as you did and [2] how your recommendation/strategy will strengthen their efforts to create that cult emotion among customers (How innovative is your recommendation/strategy?)Proper grammar and spelling (with no typos).Organization of the paper (flow, clarity, common sense)Cite resources used.

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